After stepping away from her music career to focus on raising her daughter, Joy turned her attention to higher education. She earned a Bachelor’s Degree in Business Administration, followed by a Master’s Degree in Accounting and a Master’s Degree in Business Administration. In December 2020, Joy returned to college and began pursuing her Doctorate in Business Administration with an emphasis in Management, continuing to advance her education while balancing family life.

Alongside her academic achievements, Joy’s entrepreneurial spirit flourished. She co-founded several local businesses serving the hospitality industry, including CR Music & Entertainment, Capri Media, and Heritage Audio Visual. In addition, she co-founded CR Records, a record label originally created for The Band Crossroads but later expanded to work with artists both in the New Mexico and Tejano music industries.

Joy also became actively involved in her community, serving on various boards and in local organizations. Her ability to juggle a successful academic and business career while maintaining her personal commitments reflects her resilience and determination. Through her work in the business world, she continues to shape her life and future endeavors, building on both her education and entrepreneurial experiences.